There may not be a more powerful marketing tool spanning the course of decades than the business cards These business multi-tools fulfill many basic needs like advertising, brand recognition, contact details and of course leaving a lasting impression on your customers. It’s up to you to design them with intrigue. The presence of a business card for any business is very well known. Believe it or not, they still have a prominent place in the digital age.
Business cards are still those old trusty friends that we can rely on. However with the increase of digital networking has come increased pressure of creating a memorable business card. What’s going to drive in curiosity? How can a small card persuade someone to explore an individual or business further? That’s where Print Spot comes in. We’ll share some tips to create a perfect Business Card for your business.
1. Put your name in the spotlight
Create a stunning and pleasing logo that tells about your company. There are two prominent categories of logos. The first one is known as symbolic which relies only on a graphic and doesn’t tell the name of the brand. It is mostly used by major companies, who already have a strong history and identity. As a small or medium-sized business, it’s highly recommended to go for the second category known as the logotype. This one also uses a graphic, but also adds the brand’s name to it. It’s straight to the point and literally holds your name, therefore there’s no room for confusion. Perfectly highlight the essential elements on the card with an added shine and sparkle. Just pick your favorite design and watch the magic of our printing. We are specializing in a wide variety of products and finishes including Matte Business Cards, Velvet Business Cards, Spot UV and many more. Mark your awesomeness and change the perspective of a regular horizontal business cards with Vertical Business Cards. On top of your brand’s name, you may want to add a tagline as well, to your logo. It is usually a short, catchy phrase that describes a behavior, service or feeling. When taglines are catchy they will remain with people for years to come. You can also use the Double-Sided Business Cards option if you want to give more information, or offer a deeper understanding of your brand.
2. Pick the right fonts
Typography literally has a lot to say about your Card stock that’s why there are a couple of things to keep in mind when it comes to choosing the right fonts for your business card. In short, keep it simple yet chic. It’s a fine art to balance between a font that’s readable as well as unique and engaging. Of course, go for something pleasing, but never compromise on the neatness and clarity of your text and this should be your main thing to focus. A best way to make sure your text is serving its purpose is to share your business card to your friends and consider their views and make adjustments accordingly.
3. Choose your graphic
Just like a picture, a graphic can say a thousand words and flourishes well. It’s actually the chief element of your business card which usually draws customer’s eyes and attention. If you have a clear product or service, find a visual that represents your company’s activities and use it as your icon in your card. You can use geometric shapes and lines as well to design a visually attractive graphic. You can communicate your or your brand’s nature through visuals, including colors. For example, if you want to seem more approachable, a cute cartoon and some bright colors would be the best way to do so. Once you’ve find the right graphic, play with its size so that it complements your name, logo and even your tagline. You want to find the right balance between all the different elements of your business card, so that you end up with a sweet-toned final result.
4. Play with colors
The use of color within a logo, no matter how basic it is, has to be carefully thought. Because believe it or not, colors have the ability to affect the appearance of the business card and is a huge factor of brand recognition. A signature color can increase brand awareness considerably. Choose text colors that go well with the background color of your business card, which should also be a brand color. Similar colors may look quite nice together but can be sometimes difficult to read, so experiment with contrasts for clarity. Ensure that the colors you select are conveying the right message through your logo and text.
What not to do while designing a business card:
1. Avoid boring
Simple but too often we see business cards with plain text in no color. Like there’s nothing to be desired black and white card with same font throughout. Adding a quite a lot of information tends the reader to forget about the main details. But creating a simple yet elegant with a similar color scheme just by adding a pleasing logo and pertinent information with the touch of design.
2. Avoid confusion
When a Business card has different font for each line of text or aligning the text sideways can create confusion among your potential customers. Don’t overdo it. Design a pretty minimal card which can be very effective. If you want to be creative, that’s great but keep it within the lines of your brand.
3. Inappropriate pictures
Including photos in business cards is a common practice and it’s wise in order for a stranger to remember who you are with that said make sure you have a professional picture. A photo from your Facebook or Instagram isn’t meant for a business card and doesn’t exactly instill trust. While using a professional head-shot appears friendly and trusting and that’s what just a buyer is looking for.
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